Nothing compares to the sophisticated elegance of white that’s the colour of dignity, innocence and purity. And even more importantly, the colour of the royalty. No wonder the white sparkle dominates the world of precious jewellery.
The most precious metal on earth, platinum has an understated elegance and an ancient history. Platinum reached its peak in the 1920s when the Art Deco style was much preferred.
Platinum is naturally white and very popular with Italians. Every year the Italians buy over half a million wedding rings. And more and more marriages are being sealed with ‘white’ wedding rings made of platinum, a symbol once preferred by monarchs alone.
With Liberalization, Indian society is now more in tune with the evolving trends of the world. Therefore, leading Indian designers, manufacturers and retailers in India are also working in bringing an exclusive range of platinum jewellery in the Indian market. Exciting new collections in a wide variety of styles and price ranges are now being designed in India.
Platinum Jewellery needs extra care. It should not be worn during rough work or when handling harsh chemicals. Store it in a fabric lined box away from other pieces so it does not get scratched.
Finally, check any diamond settings periodically for possible damage to prongs or bezels. If you see a loose prong or if the setting looks out of line, immediately bring it to a professional for repair.
Creating a niche market for itself, platinum’s allure surely seems to have a shining future.