Chocolate arouses our passions and tempts our senses. But this young lad has taken this indulgence a step further, transforming his bittersweet enthusiasm into a money-making adventure.
Rishabh Singla from Haryana who is a successful confectioner earning a healthy profit year-on-year, reimagined his future, turned his chocolate-covered dreams into business realities.
Rishabh always wants to achieve something different in his life. After completing BBA, he has started to gather information about chocolate manufacturing. During his studies, he came to know that organic farming of cocoa plants is done in Karnataka. But he was not much aware about this because his father was a trader of intense sticks. In order to know more about cocoa plants, he went to Coorg (Karnataka). After getting proper information about cocoa plants and their cultivation, he decided to start chocolate manufacturing.
In February, 2018, Rishabh purchased organic cocoa beans from the farmers of Karnataka and for the first time with the help of mixer-grinder, he prepared a chocolate at home. In the starting, he faced a number of problems in doing this work but he never lost hope. He made a variety of different flavours chocolates successfully. In this way, he started to manufacture chocolates at his home. His family members helped him in making chocolates.
While sharing his entrepreneurial journey, Rishabh Singla says that initially people used to buy their chocolate as Prasad, but when they felt that they were preparing the chocolate well and people liked it too, they started sending it to nearby shops. After this, he started marketing by putting up exhibitions in different places. Along with this, he also took the help of social media. They started posting pictures of chocolate on their page. Due to which they started getting order. Many people are associated with his WhatsApp group.
Rishabh understands the importance of social media in everybody’s life. By using social media as a tool, he started online marketing of his brand ‘Shyam Ji chocolate’. By doing this, his business got a new direction.
“According to me, it is okay to earn low profits in a business but it is not okay compromising on the quality of the product. We focus more on increasing our quality rather than increasing profits. Because, currently people only get adulterated food products due to which health problems increase,” says Rishabh.
Rishabh prepares only organic products and he wants to spread his message that we must use only organically prepared products because we cannot have happiness, peace and success without good health.
He has plans to establish his own chocolate company which will be equipped with all the latest technology.