Rakhi is a holy thread that is tied on the brother’s wrist by his sister on the day of ‘Raksha Bandan’. Raksha Bandan is an auspicious occasion that symbolizes the unconditional love between a brother and a sister. The holy thread signifies a bond of protection between the two. On this day, the sisters pray for the long life of their brothers and for protecting them from all the evil forces. On the other hand, the brothers vow to protect their sisters throughout their life.
The festival is celebrated across the country, observed on the full moon day of the Hindu month of Shravan.
Do you know rakhi making at home is one of the popular cottage industries in different parts of India? Many people make rakhis for their living. Moreover, it’s a nice supplementary source of income for stay-at-home moms, homemakers, students and professionals. As Raksha bandhan is soon approaching, if you want to make some quick money, you can easily start Rakhi making business. The manufacturing process is easy and simple and the required capital investment is also very less.
The process of manufacturing Rakhi is simple and with the little skill of Handicraft, you can excel in the business of rakhi making at home. There is a wide variety of rakhi available in current fashion like: –
- Rakhi depicting cartoon characters
- Musical Rakhi
- Zari Rakhi
- Rakhi designed with jewelry
- Rakhi with Bracelet
- Sandalwood Rakhi
- Floral Rakhi and others.
For the manufacturing of Rakhi, you will need some basic materials like:-
- Multicolored silk thread
- Cotton thread
- Beads
- Scissors
- Glue
With these materials, you can manufacture rakhi (s) of basic designs.
Along with skills and hard work, a business also needs a good strategy to succeed. Start your preparation for the manufacturing of Rakhi from at least 6 to 4 months prior to the festival as you need to have a good amount of stock to sell during the period. Include innovative ideas in the design of the Rakhi. Find out the latest fashion trends. Use your creativity to make something unique which will attract more customers to your products.
The Rakhi distributors will be your primary customers as they will purchase the product from you in huge quantity. Make a proper deal with them like a contract. You can also set your own kiosk counter for selling Rakhi.
The Rakhi sold in the market usually don’t have any specific brands. So, for a change, you can promote your Brand of Rakhi making business to create brand awareness among the people. This will help them to identify your product from the bunch. This will, however, need additional investment but will be great for the business in the coming future.
