India’s Generation Z (born 1997–2012) is set to reshape the consumer market. According to a new report, by 2030, Gen Z will account for 27% of India’s total population and lead spending of around $1.3 trillion (approximately ₹120 lakh crore). Redseer Strategy Consultants’ report highlights that Gen Z is redefining the market by prioritizing experiences, sustainability, and digital convenience.
Rising Focus on Beauty and Personal Care
As per The Times of India, Gen Z’s engagement with the Beauty and Personal Care (BPC) sector is steadily increasing. By 2030, this group is expected to account for nearly $19 billion in India’s total BPC market. Around half of Gen Z women spend over 20% of their income on BPC products.
The average number of products used by this generation has doubled in recent years, covering skincare, haircare, and bodycare routines. Unlike previous generations, Gen Z prioritizes solutions over specific ingredients, resulting in lower brand loyalty and a willingness to try new products that fit their individual needs.
Genderless Beauty and Affordable Fashion Trends
Beauty trends among Gen Z are now largely gender-neutral, with a growing number of young men embracing makeup and personal care. Over the past five years, searches related to “men’s skincare routine” have surged by 850%. Gen Z men are increasingly using cosmetics and grooming services, including acne concealers, fillers, hair removal, and eyebrow shaping to enhance their appearance.
Fashion is another area where Gen Z is making its mark. By 2030, they are expected to control almost half of India’s fashion market, including clothing, footwear, and accessories. Fast fashion items priced under ₹1,000 remain their preferred choice. While Gen Z is now the largest user group on India’s major e-commerce platforms, their average spend per purchase is roughly half that of millennials.
Emphasis on Fitness and Healthy Lifestyle
Fitness is a key priority for Gen Z, with one-third of this group spending at least 20% of their income on fitness and sports. Sales of athleisure (sports-inspired casual wear) have doubled year-on-year, driven by affordable online sportswear priced between ₹500–1,000.
The rising trend of healthy diets has also increased demand for alternative protein sources, such as plant-based protein. About 40% of regularly exercising Gen Z prefer these alternatives. Quick commerce platforms have seen a 230% increase in protein supplement listings between 2024 and 2025, reflecting growing interest in balanced nutrition. According to Redseer, by 2030, Gen Z will spend $40 billion on fitness and sports.
Conclusion:
Gen Z prioritizes experiences, convenience, and sustainability, and values personal needs over brand loyalty. Their growing engagement in beauty, fashion, fitness, and healthy lifestyle sectors is set to redefine the future of India’s consumer market.