Mumbai-based ‘Treta Marketing and Services Pvt Ltd’ is an organization that focuses on ‘People, Planet and Progress’ and is based on the principles of the well-being of humanity and the planet.
The company is working on a mission to promote products made in India for the world and strengthen the economical, social, political, and spiritual pillars of India.
Inculcating the tenets of Indian culture into the corporate culture, ‘Treta Marketing and Services Pvt Ltd (TMS)’ has made a lasting impression in the media, lifestyle, and entertainment sectors. Continuing to spread positivity, TMS also engages in various charitable activities and social causes to build a better future through its sister concern ‘Aradhana Sadhana Foundation’.
Following the successful launching of ventures like the World’s first spiritual OTT Pragya for spiritual awakening and economic upliftment, Talent discovery and social goods app MIVDO, entertainment app Bandhu, Dyscount Guide app to get an insight about the best deals happening around you, Global News portal and ezine On the Dot, TMS is all set to kick start an organization to encourage new enterprises.
TMS also seeks to motivate and push local and indigenous businesses and keep them at par with other rising companies.
Currently, TMS is very successful in taking Indian companies to the World Map. Through her Textile Marketing Arm, TMS promotes Indian Textile companies to global apparel brands like Marks and Spencer, George, Primark, Nutmeg, Tesco, LIDL, Tommy Hilfiger and so on.
In the past, TMS has organised various campaigns to promote local products and industries and encouraged the talent of many youngsters and their innovative ideas.
Kshitij Tikku and Aditya Tikku, Managing Director of Treta Marketing and Services Pvt Ltd and litterateur while recalling his entrepreneurial journey, said, “With the meaningful efforts of our strong team, hard work, perseverance, and the cooperation of our stakeholders in the past years, we came this far. Now, it’s our responsibility to pass on the legacy of our experiences that we have achieved today to those who are willing to start their enterprise or want to establish their own identity. We don’t want to be a shark in the business world, nor do we have any ambition to be such….but we are looking forward to becoming the ‘Shilpkar’- one who builds or gives shape to beautiful objects. We are going to start an organization named as ‘Shilpakar’ with the motive to help others fulfill their dreams.”
“TMS wholeheartedly believes in the youths’ vast potential. Through ‘Shilpkar’, we have decided to offer a no-cost or low-cost business development mentorship, capital arrangement, technical assistance, and other related services to budding entrepreneurs of the country. We will promote new ventures…new thinking and organize various types of events. We are willing to listen to entrepreneurs pitch ideas for a business or product they wish to develop,” explained Aditya Tikku.
While discussing ‘Pragya’ which is a spiritual OTT dedicated to Sanatan Dharma, Aditya Tikku said, “OTT ‘Pragya’ was launched by TMS with the aim to make the basic elements of Sanatan Dharma accessible to a larger audience, and to plant the seed of spirituality among the young generation in today’s materialistic era.”
Pragya is an incomparable platform for spiritual upliftment and economic empowerment. It is a platform that is helping the youth develop a positive identity of themselves so they can self-actualize their potential as human being with spiritual awakening.
Videos of Goddess Mahalakshmi Mantra, Gayatri Mantra chanting were recently released under the aegis of ‘Pragya’. Along with this, playlists of texts like Shrimad Bhagwat Purana, Narad Bhakti Sutra, Vidur Niti, Shiva Mahapuran, Ramayana etc. are available in the voice of famous storytellers of the country.
Along with this, the stories included in Shri Ganesh Ank, Shri Ganesh Purana, Shri Durga Saptashati and Devi Bhagwat Purana, Garun Purana were explained in simplified language keeping in mind the solution of the dilemmas of the listeners related to the correct pronunciation of various Mantras, Shlokas etc.
In a very short span of time, the programs organized by ‘Pragya’ for the propagation of Sanatan Dharma have left an indelible mark among the people of almost every age group from across the country. Along with this, ‘Pragya’ has also provided a platform to many artists to showcase their skills adorned with devotional rasa.
‘Pragya’, has organized virtual Mantra competitions, and spiritual singing competitions and the winners in these competitions were given cash prizes with their video telecast on Pragya OTT.
Additionally, MIVDO developed by TMS is a talent discovery and social goods app helping to mobilize public knowledge and actions for the SDGs. The app quite literally put the SDGs into peoples’ hands. It’s essentially been built to be available to anyone with a smartphone. It’s a platform for people to generate awareness about SDGs, showcase their talent and express their views to fight against social evils, bring change to the world and spread positivity.
In the past, MIVDO App has organised several campaigns to amplify PM Modi’s message of being ‘Vocal For Local’ and self-reliability as the country was emerging from the shadows of Covid-19.
The app has encouraged all Indians to buy ‘Made in India’ products. This campaign has also encouraged citizens to look for Made in India tags just as they check manufacturing date and MRP of items before buying any product.
Bandhu app developed by TMS is a short video community that enables budding talent to showcase their talent, expressions, views to gain global fan following. It is a platform to fulfill their dreams, who would be forced to leave their dreams incomplete in the lack of convenience and better opportunity.
‘Bandhu’ has been able to provide an unparalleled user experience. The distinctive features of application such as high performance, fast and fluent video play technology makes the app a popular choice for youngsters to make desired videos. Bandhu’s aim is to maintain its global leadership as a short video community with special emphasis on the nature of content it offers.
Also, TMS under the joint aegis of ‘On the Dot’, the bilingual global news portal and ezine has launched ‘On the Dot Fearless Badge’ last year with the motive to honor those personalities who have achieved success in a specific field by overcoming all the struggles in life, inspired others to face their fears and turned their dreams into reality.
The true meaning of success goes far beyond the common definitions of success, such as having a lot of money, being wealthy, having a lot of tangibles and earned degrees. Quite the opposite: true success in life cannot be measured with the above named factors. The real meaning of success is to grow. Success is to start living a life based on your own expectations and terms. The actions that bring you joy, a sense of accomplishment, service, and progress are where you should be investing your energy. The company has successfully redefined the meaning of success through these ‘Fearless Badges’.
TMS has also organized one of a kind campaign ‘She Own’, in collaboration with ‘On the Dot News’, dedicated to help and recognize the talent of every woman entrepreneur and highlighted the real life stories of unsung s/heroes who displayed great courage in the face of adversity.
“It was the culmination of a rather insane several years in which a whole crew of people burned countless hours to make this dream of creating a business model based on ethical principles and values, a reality. ‘Treta Marketing and Services’ is not just an organization but a vision to create changemakers driven by the genuine goal of making the world a better place,” concluded Aditya Tikku with a smile of satisfaction.